People are flowers. Each a flower.
A hundred flowers, color conscious.


Let your hair change
and make it beautiful in its own way.
We make the best use of the texture of materials,
The beauty of hair in all ages.
Even the ever-changing coloring makes a deep impression,
of women who continue to shine beautifully.
of women who continue to shine beautifully.
Materials are where it all begins
Three browns for four different materials* provide a base for color development and color retention, enabling
more beautiful color expression. New hair, already dyed hair, 15% gray hair, 30% gray hair

Deep, transparent color
By preparing the base of the material (target hair), it does not feel muddy even when colors are layered,
expressing the unique color consciousness of deep transparency.

You can also enjoy the changing colors.
Deep translucent brown is made possible by
new alkaline formulation.
A clear, deep brown color is created by a new combination ratio of three alkaline agents.
Compared to the conventional fading mechanism, we have succeeded in fading the hair while keeping it a beautiful brown color.

Conventional hair color produces a darker green color and a brighter red.
The green tends to remain and fades to a muddy brown.

Color Conscious is softly colored green and deeply colored red.
Because green and red fade at the same time, the color fades with a clear brown without cloudiness.
Hair dancing luster
CSF (Cream Spread Formula) that produces shine
1-agent, 2-agent base cream
We developed a cream with a unique formula that blends better with water-repellent hair.
We have succeeded in enhancing the coloration, durability, and luster of hair color. It has also led to improved usability.

Go to the enjoyable treatment time
Significantly reduces unpleasant odors compared to conventional products

FASHION LINE
Leading from the undercolor,
expresses beautiful colors.
Deep translucent browns tone a variety of underbases and express the beautiful colors that only
Color Conscious can provide.
neutral
Brown for a wide range of undertones
Warm
Brown to express warm and natural colors
Cool
Transparent, achromatic brown
Ash
Transparent ash that gives a calm impression
Matt
Soft matte with reduced redness and weightlessness
Beige
Elegant beige for a feminine look
Copper
Deep copper that creates a soft luster
Red
Sophisticated red with presence
Pink.
A pink with strength in its softness
CONSCIOUS LINE
1 : 3, a derived formula that
both lifts black hair and dyes gray hair.
Evolution from fashion coloring 15% gray hair

GRAY LINE
Care ingredients that consider the changes in hair due to aging
.

lipid
Contains macadamia nut oil (fatty oil agent) *High palmitoleic acid content
Focuses on palmitoleic acid, an oil that is lost with aging. Macadamia nut oil provides moisture and leads to glossy, colorful coloring.

Cuticle damage
Contains rosemary extract (humectant)
Gray hair is vulnerable to ultraviolet rays because it has no melanin pigment. Rosemary extract protects hair from UV-induced dryness.

Scalp moisture content
Contains baby collagen*
* Succinyl atelocollagen (wetting agent)
CONTAINS COLLAGEN TYPES I, III, AND V, WHICH ARE FOUND IN HUMAN SKIN AND OTHER TISSUES. TYPE III COLLAGEN, COMMONLY KNOWN AS "BABY COLLAGEN," IS ABUNDANT IN THE PLUMP, MOIST SKIN OF BABIES. IT WORKS TO MAINTAIN HIGH KERATIN MOISTURE CONTENT AND LEADS TO A MOIST AND HEALTHY SCALP.
PROCESS
FASHION LINE
- Mixing ratio
- 12Lv or less 1:1
- 14N-LT 1:2
- Counseling
*Be sure to do a patch test before use. - Drug Selection
- preprocessing
- drug replete with
- standby time (e.g. cellular phones)
- color check
- emulsification
- after shampoo
- finishing touches
CONSCIOUS LINE
- Mixing ratio
- 1 : 3
- Counseling
*Be sure to do a patch test before use. - Drug Selection
- preprocessing
- drug replete with
- standby time (e.g. cellular phones)
- color check
- emulsification
- after shampoo
- finishing touches
GRAY LINE
- Mixing ratio
- 1 : 1
- Counseling
*Be sure to do a patch test before use. - Drug Selection
- preprocessing
- drug replete with
- standby time (e.g. cellular phones)
- color check
- emulsification
- after shampoo
- finishing touches
precautions
- Explain to the customer the risks of hair coloring and the need for a skin allergy test (patch test).
- Never use this product if you have ever had a hair coloring rash.
- Symptoms may become more severe with repeated rashes.
- Related page ( Japan Hair Color Manufacturers Association|For Hairdressers )
- Be sure to read the instructions carefully and use the product correctly.
- Always perform a skin allergy test (patch test) before each use of hair dye.
For details, please refer to the explanation page of the Japan Hair Color Manufacturers Association. - Do not use if you have ever had a hair dye rash.
*The figures for each level are provided as a guide for expression.