COLOR CONSCIOUS | no3 (NUMBER THREE)

People are flowers. Each a flower.
A hundred flowers, color conscious.

Let your hair change
and make it beautiful in its own way.

We make the best use of the texture of materials,
The beauty of hair in all ages.
Even the ever-changing coloring makes a deep impression,
of women who continue to shine beautifully.
of women who continue to shine beautifully.

素材こそ、すべてのはじまり

Three browns for four different materials* provide a base for color development and color retention, enabling
more beautiful color expression. New hair, already dyed hair, 15% gray hair, 30% gray hair

深く、透明感のある色

By preparing the base of the material (target hair), it does not feel muddy even when colors are layered,
expressing the unique color consciousness of deep transparency.

You can also enjoy the changing colors.

Deep translucent brown is made possible by
new alkaline formulation.

A clear, deep brown color is created by a new combination ratio of three alkaline agents.
Compared to the conventional fading mechanism, we have succeeded in fading the hair while keeping it a beautiful brown color.

Conventional hair color produces a darker green color and a brighter red.
The green tends to remain and fades to a muddy brown.

Color Conscious is softly colored green and deeply colored red.
Because green and red fade at the same time, the color fades with a clear brown without cloudiness.

Hair dancing luster

CSF (Cream Spread Formula) that produces shine
1-agent, 2-agent base cream

We developed a cream with a unique formula that blends better with water-repellent hair.
We have succeeded in enhancing the coloration, durability, and luster of hair color. It has also led to improved usability.

Go to the enjoyable treatment time

Significantly reduces unpleasant odors compared to conventional products

FASHION LINE

Leading from the undercolor,
expresses beautiful colors.

Deep translucent browns tone a variety of underbases and express the beautiful colors that only
Color Conscious can provide.

Brown Lineup

neutral

Brown for a wide range of undertones

Warm

Brown to express warm and natural colors

Cool

Transparent, achromatic brown

Color Lineup

Ash

Transparent ash that gives a calm impression

Matt

Soft matte with reduced redness and weightlessness

Beige

Elegant beige for a feminine look

Copper

Deep copper that creates a soft luster

Red

Sophisticated red with presence

Pink.

A pink with strength in its softness

CONSCIOUS LINE

1 : 3, a derived formula that
both lifts black hair and dyes gray hair.

Evolution from fashion coloring 15% gray hair

GRAY LINE

Care ingredients that consider the changes in hair due to aging
.

lipid

Contains macadamia nut oil (fatty oil agent) *High palmitoleic acid content

Focuses on palmitoleic acid, an oil that is lost with aging. Macadamia nut oil provides moisture and leads to glossy, colorful coloring.

Cuticle damage

Contains rosemary extract (humectant)

Gray hair is vulnerable to ultraviolet rays because it has no melanin pigment. Rosemary extract protects hair from UV-induced dryness.

Scalp moisture content

Contains baby collagen*
* Succinyl atelocollagen (wetting agent)

CONTAINS COLLAGEN TYPES I, III, AND V, WHICH ARE FOUND IN HUMAN SKIN AND OTHER TISSUES. TYPE III COLLAGEN, COMMONLY KNOWN AS "BABY COLLAGEN," IS ABUNDANT IN THE PLUMP, MOIST SKIN OF BABIES. IT WORKS TO MAINTAIN HIGH KERATIN MOISTURE CONTENT AND LEADS TO A MOIST AND HEALTHY SCALP.

OX (2 AGENTS)

USE THREE DIFFERENT OXS.

OX6

You can color
while brightening your hair.

Color Conscious OX6 (Quasi-drug)
1200mL

OX3

You can color
while shaving off any remaining coloration on previously dyed hair.

Color Conscious OX3 (Quasi-drug)
1200mL

OX3AC

Alkalinity of the first agent is cut by about 30%.
It reduces damage to the hair and produces deep coloring.

Color Conscious OX3AC (Quasi-drug)
1200mL