It all starts with the materials

Three browns for four different materials* provide a base for color development and color retention, enabling
more beautiful color expression. New hair, already dyed hair, 15% gray hair, 30% gray hair

Deep, translucent colors

By preparing the base of the material (target hair), it does not feel muddy even when colors are layered,
expressing the unique color consciousness of deep transparency.

You can also enjoy the changing colors.

Deep translucent brown is made possible by
new alkaline formulation.

A clear, deep brown color is created by a new combination ratio of three alkaline agents.
Compared to the conventional fading mechanism, we have succeeded in fading the hair while keeping it a beautiful brown color.

Conventional hair color produces a darker green color and a brighter red.
The green tends to remain and fades to a muddy brown.

Color Conscious is softly colored green and deeply colored red.
Because green and red fade at the same time, the color fades with a clear brown without cloudiness.

Hair dancing luster

CSF (Cream Spread Formula) that produces shine
1-agent, 2-agent base cream

We developed a cream with a unique formula that blends better with water-repellent hair.
We have succeeded in enhancing the coloration, durability, and luster of hair color. It has also led to improved usability.

Go to the enjoyable treatment time

Significantly reduces unpleasant odors compared to conventional products