HISTORY

1951 (Showa 26)

Founder Tsutomu Asano launched his sole proprietorship

1956 (Showa 31)

Reorganized as a corporation under the name Number Three Honpo Co., Ltd.

1962 (Showa 37)

Launching high-end products under the Karl Mine brand
Launching a high-end at-home perm solution to help salons increase their average transaction value

1963 (Showa 38)

Changed its name to Number Three Co., Ltd.

1966 (Showa 41)

Established Number Three Sales Co., Ltd.

1969 (Showa 44)

A 50 million yen loan was approved by the Small and Medium Enterprise Finance Corporation (now the Japan Finance Corporation)
Opened the Tokyo Branch

1971 (Showa 46)

Osaka SME Investment & Incubation Co., Ltd. has decided to underwrite convertible bonds

1974 (Showa 49)

Set the capital stock at 100 million yen

1981 (Showa 56)

The first use of video in technical training for hairdressers in Japan

1983 (Showa 58)

Itami Distribution Center Begins Operations

1984 (Showa 59)

Introduced "hair manicure" to the market for the first time in Japan

1985 (Showa 60)

Establishment of Oriental Laboratory Co., Ltd.

1988 (Showa 63)

Opens Fukuoka Branch; Introduces "Hair Wax" to the Japanese Market for the First Time

1994 (Heisei 6)

Opening of the Sapporo Branch Office

1999 (Heisei 11)

Nagoya Sales Office Opened
Shinichiro Ono Appointed President and CEO

2001 (Heisei 13)

Start of Exports to Taiwan and South Korea

2002 (Heisei 14)

Itami Plant Begins Operations
Exports to Singapore Commence

2004 (Heisei 16)

Start of Exports to Canada

2005 (Heisei 16)

Celebrates Its 50th Anniversary and Begins Exporting to Hong Kong

2006 (Heisei 18)

Relocation of the Tokyo Sales Office to Omotesando

2007 (Heisei 19)

Kazuki Hotta Appointed President and CEO
Begins Exports to Malaysia

2008 (Heisei 20)

Start of Exports to Russia

2009 (Heisei 21)

Start of Exports to Vietnam

2011 (Heisei 23)

Tamami Asano has been appointed President and CEO

2015 (Heisei 27)

New headquarters and factory established and relocated in Kobe
ISO 22716 (Cosmetics GMP) certification obtained

2016 (Heisei 28)

Obtained COSMOS (Global Organic Standard) factory certification
Began selling COSMOS-certified products
Began selling vegan-certified products

2017 (Heisei 29)

We have begun selling HALAL-certified products

2018 (Heisei 30)

Start of Exports to the United States

2020 (Reiwa 2)

Number Three: Forestock Project Launched
Exports to Australia Begin

2021 (Reiwa 3)

WELLBEING EC Online Launched: Exclusive Customizable Hair Care Products Now Available

2022 (Reiwa 4)

Joining the Science Based Targets initiative

2024 (Reiwa 6)

Exports to the Philippines Begin
Activities Begin for the "Forest Caretakers" Program as Part of the Rokko Mountain Range Greenbelt Development Project

2025 (Reiwa 7)

Exhibited at the Osaka-Kansai Expo
Began exports to Kazakhstan
Obtained third-party ISO 14067 certification (for HUE Mirai* 0/CL and HUE Mirai 3/NaB)
*Number Three HUE Mirai Hair dye / Part 1